Our Client is a Multinational Company, a Worldwide leader in the production of strategic components for a wide range of Customers, Dealers and B2B in the Automotive, Construction and Agricultural Industry.
Well recognised for ongoing and intensive R&D activities, the Company offers a wide range of products and Services in line with the high level requirements of the Automotive Industry, and not only.
For the International Marketing Team, a unit playing a strategic role within the organisation we are selecting a young and dynamic
MARKETING PRODUCT MANAGER
Outbound & Inbound Marketing
The Marketing Product Manager has a proactive role within the Team reporting directly to the Marketing Director, he/she will play an active roll in developing strategies regarding
The Product Manager must be an authority on respective products. Long and short term strategies covering market trends, business cycles, segmentation, competitors, pricing, packaging, advertising and promotion, and distribution must be developed. Intangibles such as customer service and company image are also critical.
There must be a commitment to the total product mix, and strategies will cover individual product addition, maintenance, or deletion as appropriate.
There must be intimate knowledge of the market. Current information must be developed to judge market reaction to product, price, promotion, and distribution.
Specific target markets will be singled out. Detailed sales plans must be developed to penetrate the target markets. It should be clearly indicated to the sales area what is wanted, why, and when.
Coordinate Consumer Research activities where necessary.
Based upon financial and market data, establish and publish pricing. Identify areas for margin improvement through specification consolidation, costs savings initiatives, and price adjustments.
The Product Manager has profit responsibilities for respective product lines and will work with Finance to monitor profits and results.
The Product Manager must initiate all efforts and coordinate development of presentation
materials, literature, website initiatives, trade show activities, PR efforts, and other advertising initiatives to promote products. Coordination with Corporate Communications is critical.
The position has the responsability coordinating all information and activities to be presented to the different functional area in the company maximising team effectiveness.
Other responsabilities include:
- Monitoring Financial Results
- Planning Activities with detailed product specifications
The Product Manager is the link between the International Product Management Teams providing updates and product specification, changes and strategies.
The Product Manager will play an important role supporting the Sales Team as well as all functional areas, he/she will have frequent contacts with the Distributors and OEM Clients.
Although we are talking about a technical product, we are first of all talking about marketing and all the marketing activities that can at best support Sales Activities allowing Distributors and OEM Customers to fully understand the value and benefits of the product.
The ideal candidate has a strong marketing culture and excellent communication attitudes with confidence in presentation tools (Powerpoint) and know how in effective use of the Social Media.
The right candidate fully knows how to collect and analyse the up front Market inputs but surely also understands the hidden decision making factors that motivate the market to choose this Company and their products. This means knowing the tools allowing for effective Inbound Marketing.
The candidate we are looking for will ideally have:
- Requires a Bachelor's Degree, preferably in Business Administration or Marketing.
- 3-5 years of experience in the same role.
- A varied background in marketing, economics, product marketing management as well as data processing.
The candidate we like to meet has a keen analytical mind, has a structured approach with attention for details and accuracy, all combined with a creative mind. Substantial communication skills, in Italian and English are a must.
The Company offers an excellent opportunity for professional growth in a challenging and stimulating environment represented by major industries and dealers on the territory,.
Job Location: Reggio Emilia
INFORMAZIONI PER SEGNALARE LA SUA CANDIDATURA
Si prega di inviare breve Lettere di Presentazione con CV aggiornato (possibilmente con foto) indicando attuale posizione ricoperta e relativo trattamento economico, tutto all'indirizzo email@example.com evidenziando in oggetto Marketing Product Manager, Rif. 100/18 MPM.
La selezione ha carattere di urgenza, le candidature maggiormente in linea con il profilo ideale saranno contattate entro 2 settimane.
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